It’s Smart, Sexy and It Streams Romance All Day — Passionflix Launches

Originally distributed on October 18, 2017, this release documented the launch of Passionflix, the premium streaming entertainment service founded by Tosca Musk to bring bestselling romance novels to the screen and build a dedicated platform for romance audiences.

Passionflix launched with Hollywood Dirt, adapted from Alessandra Torre’s bestselling novel, as it began developing a slate of original feature adaptations from leading romance authors alongside a library of established romantic films. The service was designed for access across web, mobile devices, digital entertainment systems and smart televisions.

The company entered the streaming market with a distinctly female-led proposition. Its founders positioned Passionflix around storytelling from the female perspective, combining original production, literary adaptation and direct relationships with the substantial global community surrounding romance fiction.

The launch represented the intersection of entertainment, entrepreneurship and emerging direct-to-consumer media: a purpose-built streaming business organized around an audience and genre traditionally underserved by mainstream film and television platforms.